Building a two-sided marketplace is not a one-time event, even ignoring technical complexity. Struggling with chicken-and-egg problem is a number one task for the majority of startup owners: if there are enough consumers but few retailers –consumers leave; however, if you have no buyers yet, how to get sellers to sign on?
Providing necessary features will not just deliver positive user experience, but also gain traction and give your peer-to-peer solution a competitive edge. Based on our vast experience in building two-sided marketplaces, we’ve defined the must-have features that you cannot afford to ignore:
Today, majority of customers is shopping from mobile devices rather than from PCs and laptops, so ensuring that your eCommerce website is mobile friendly is a must. Mobile’s increasing market share means that your online shop should have a mobile first strategy to ensure you’re getting conversions no matter what device.
Reach out to millions across Facebook, LinkedIn, Pinterest, Instagram and more in a far more streamlined manner. Thanks to chatbots checkouts and autofill for payment and delivery details, means purchases rarely take more than a handful of clicks.
Graphic elements and principles play a major role in the visual success of e-commerce website. First impression is the key, so we focus on making it count. To stay ahead of the competitors, we keep things clean and professional. To keep everything consistent, Brand and Design should sync well. With high quality imagery, similar styling and complimentary colours, we help you stand out from the crowd.
Last but not the least, target audience is the key. They are the ones who will be using the website. Unique designs that enhance your brand will help you stay ahead of the pack.